Tips for Hiring a Business Coach


(Part 3 of 5 in the "Business Coach" Series)

What are some tips for hiring a business coach?

Look for someone who you want to impress. If you don’t want to impress your coach and you’re not excited that he/she is proud of you and your accomplishments, then you’ll be less inclined to do the work.

You don’t need the expert in the industry. You don’t need the most expensive. You need the one that you’re excited to impress.

Other things to look for…

Are they committed to you? THIS is HUGE!!! As I was building my own coaching business, I went through a process of hiring my own business coach. Most coaches will offer a free consultation, or free introductory session, so I set up free sessions with over a dozen coaches who were the top of the industry. These were the ones who had written all the books, produced all the trainings, and were well known in the coaching industry.

I didn’t hire a single one of them!

Here’s why.

I felt like just an appointment to them. I was their “2 o’clock.” I shared my story, they coached me, and I received some great coaching…but I was just their 2 o’clock. I did not feel like they were truly invested in me.

When I take on a new client, especially at the prospecting stage where they are feeling me out and looking to see if I’m a good fit. I want them to know that I’m the one who’s going to make sure they succeed. I’m not just a business coach…I’m a critical component to their own personal success. You’re not an appointment. You're my success story and even though you’re hiring me, I’m investing in you!! I’ve got your back! I will make sure you succeed! I will be there at the finish line waiting for you to cross!!

That’s what you want to look for in hiring a coach. Are they committing to your success?


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