In 1519, Hernan Cortés, of Spain, landed with a fleet of 12 ships near present day Veracruz,
Mexico. His aim was to conquer the Aztec Empire. The legend is that before launching the attack Cortés burned his ships to prevent his men from retreating.
I’ve discovered that in order to reach the goals and dreams that I set for my business success I must eliminate my options for retreat. I must do everything in my power to create the greatest possible opportunity to succeed and I must fully commit. I call it “burning the ships.”