Have you ever created an avatar? As a business coach, it’s one of the things we work on together with our clients.
You’ll have a much easier time and more success if you know how to identify your ideal client.
It takes time to create the perfect avatar. You can’t make it once and file it away. You need to keep refining your perfect client's avatar.
Knowing who your ideal clients are and even more important, knowing who your ideal clients are not will save you time and money.
You’ll have potential clients cross your path who are looking for your product or service but just don’t fit close enough to your client's avatar. Having done the work to define the perfect client profile will give you the ability to make a quick decision and not waste time you don’t have.