I’m going to share with you 3 myths that are keeping you on the stress filled, up and down cash flow roller coaster cycle in your business.
What does it mean to be on the up and down cash flow roller coaster? This means you have one or two good months followed by one or two bad months where you’re strapped for cash, stressed out, worried, and wishing you could just end this vicious cycle once and for all. The good news is that you can. The bad news, if you fall victim to these common myths you’re going to continue to ride the up and down roller coaster like a cotton candy loving kid at the county fair...and we all know what happens to him at the end of the day…he pukes in the car on the way home. So, I don’t want you doing that! I want your business and you to be healthy.
MYTH #1:
“The Secret To Success is in The Daily Grind”
What is the daily grind? Relentlessly working hard day in and day out, with your head down, and not creating daily, weekly, and monthly breakthroughs.
YES! It’s a myth. Why? The truth is HARD WORK alone DOESN’T WORK. Your job is to figure out exactly what the RIGHT thing to be doing is, the exact RIGHT time to do it, and how to do it faster and easier. And if you don’t know that, then your most important goal is to improve your support system to help you strategize and prioritize better…so you can lead and achieve better results!!
MYTH #2
“I Just Need More Sales!”
I want to be crystal clear. Sales are crucial!! However, focusing on generating more sales is like focusing on hunting. You kill - you eat. You don’t kill - you don’t eat. That’s a stressful cycle to be on. We need to be focusing on farming… sustainable, consistent, planned harvesting that supplements your hunting strategies.
Are you taking the time to build the client generating systems and processes that deliver prospects in anticipated time frames? It’s not just about sales…it’s about predictable systems.
MYTH #3
“I Got This!”
You’ve figured out each system and process and probably built them by hand yourself. When it comes to getting off of the roller coaster, it’s time to realize there are bigger forces at work. To put it simply, it’s your habits.It’s those habits were formed by you doing exactly what you needed to do to get the business off the ground, that are actually holding you back now.You must create new habits in leadership and how YOU operate in the business. It’s not about what you did to get here; it’s about who you need to become to get THERE.So make sure you’re not falling victim to any of these common myths and you’ll be one step closer to feeling the exhilaration of building positive and consistent cash flow momentum!!
